Mardoqueo Arteaga

PhD Economist

I currently work in the Marketing Science and Technology group at LinkedIn, supporting its advertising business. Before that, I've held research and consulting roles at KPMG, TIAA, and the Central Bank of Chile.

My research interests focus on information economics—particularly how signals form beliefs and shape behavior. I earned a Ph.D. in economics, specialty in belief formation, from Fordham University and a bachelor's degree from Montclair State University. I also write commentary about the economy on The Honest Economist. Lately, I've been working on the Econograph, a visual representation of economists and the history of economic thought.

Recent Work

Selected publications and research

Industry Report

Full Funnel Multiplier: Brand builds demand. Together, they multiply impact.

A study of 3,000+ LinkedIn advertisers and 9 billion ad interactions showing that campaigns which build brand and drive demand at the same time generate about 1.4x more leads for the same spend.

LinkedIn Marketing Solutions, 2026

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Journal Publication

Monetary Policy Announcements and Household Expectations of the Future

Event study and local projections used to understand how monetary policy changes people's beliefs about the future.

Journal of Economic Analysis, Vol. 5, November 2025

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